Serta is America’s No. 1 mattress brand; it originated in North America in 1931with its corporate office in Chicago. For the last 90 years Serta has stood for quality, innovation and dedication. While many things changed and evolved over that time, one thing has always remained constant – Serta’s decision to make the finest sleep products! It is the preferred brand for most of the 5 star hotel properties worldwide. Dubai Furniture Manufacturing Company LLC (DFMC), a part of A. A. Al Moosa Enterprises (ARENCO Group), a progressive and diversified Group has the license from Serta Inc., USA to manufacture and market the brand in the Middle East, KSA and India.