Dubai Furniture Manufacturing Company LLC (DFMC) is a part of A. A. Al Moosa Enterprises (ARENCO Group), a progressive and diversified Group. DFMC is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the Middle East and KSA. DFMC was established in the year 1993 for manufacturing and marketing King Koil brand of luxury bedding under license from King Koil, USA. In 2001, DFMC acquired the license for marketing and manufacturing SERTA products in the Middle East, from SERTA Inc., USA. Serta being the largest mattress company in the world and an ultra-premium brand, strengthened the position of DFMC as the Mattress Leader in the Middle East.